On your mark….
OMG, I walked into a store and was just overwhelmed with the onslaught of possibilities of
things I could purchase to create the most wonderful Christmas. My heart sped up! Decorate the house, the yard, the office… Buy that perfect, special gift for (fill-in-the-blank) uhhhh, wait… purchase?
The psychology of advertising is incredibly efficient and effective. We have learned the “triggers” that motivate people to do what we want, in the short-term, and have applied that to the science of sales.
Corporations have put in place powerful hooks to sell their “goods” by triggering our psychological buttons. We want to please, we are good-hearted and like to share, we love to bring something special into someone’s life, we like to make other’s feel good… and the consumer society that we live in, tells us to do this with “things”.
The “REAL” gifts at Christmas
I would contend that the “real” gifts we give at Christmas are about connecting, sharing, laughing, appreciating, working together, creating community. It is about developing a sense of intimacy where people actually care about who you are and who they are.
It is NOT about the “things” at all. They are simply a method that can be used to express something. It’s when the item/gift becomes a substitute for the real connection that it is actually a detriment. (Did Johnny get more/better gifts??? don’t they love ME as much? kind of thinking).
Purchase…Christmas, hmmm. Every heard of an oxymoron phrase? Words spoken together that contradict each other. Oxymoron is one of my most favorite terms.
- Bitter sweet
- Deafening silence
- Military Intelligence
- Living death
- Irregular pattern
But Practically… How?
We were able to switch, when I was problem solving the gift issue, to a variation of gift giving. If there were 6 in our xmas group I would buy 6 useful gifts in a specific price range & wrap them. Before I would have spent hours and many miles trying to find “the” perfect gift for “that” person, a near impossible task incurring a significant amount of stress.
When it came time to open presents, each person was able to select one package (unopened). Interesting to see if people were drawn to size? or to fancy wrapping? I got to have fun being creative with the wrapping! Once everyone had a wrapped package we would open our gift to see what we had.
Starting with the most senior (or most junior) person, we could trade for another gift and continued this until everyone was happy with what they had. (no trading directly back & forth, of course… had to go through a third-party). It’s a variation of the white elephant gift, but it was a LOT of fun. We laughed and shared; discussed possible uses for a gift for a particular person. We INTERACTED with each other. It was a special time that we shared together. Not as in isolation as I opened “my” gift to see what I had scored!
A huge part of a “successful” Christmas, is the feeling of connection and interaction generated; laughter, talking, sharing, working together on a project. But western culture has evolved to the acquisition of “things” as our focus. Well, selling more things meant work for
more people to make things for people to purchase (until those jobs/plants were sent overseas). How to get out of the ” more trap” and yet still have fun?
Some things I purchased: a quality extension cord, flashlight w/solar charger, a tool kit, a book, calendar, a puzzle, etc. iT NEEDED TO BE USEFUL, NOT PLASTIC JUNK, AND good for male or female.
You could do this several times ($5 limit, $10 limit, $20 limit). We had MORE fun than the traditional open every gift you have in 5 minutes, and then look to see “what else is there” that quickly resolves to “is that all?” Usually opening presents was a rather depressing experience. Too much expectation built up for getting that “perfect gift” which is, in and of itself, a moving target that we often don’t even know the answer to.
We did get each person one “special” gift they had asked for but that was generally the limit.
The challenge is to defuse the “consumerism” overload of the media. DON’T go into the stores and subject yourself to the assault any more than you must. I think it’s challenging enough just to get through the grocery store these days.
Did you say USEFUL?
I know one couple that chose to buy one major thing each year, and then decided to take $25 each (well, that was many years back, try $50) and see how many USEFUL gifts they could come up with, for that Christmas, for each other. I always waited, with bated breath, to hear who had won that year’s Christmas year challenge: number of useful gifts within the price target! They choose to make the focus on figuring out what would be of use to their partner which meant they really needed to think about what each was doing, working toward, etc.
Each of us will find our own path… to “deal” with the holiday season. The challenge is to not let consumerism dictate and undercut the values we hold, or desire to hold.
Was there a Void?
When we are brought up in our current culture we start out by not even questioning the norm. Except, except for that nagging feeling that something is missing. We’re suppose to feel a “certain” way… but it isn’t there. Why? what’s wrong with me?
Uh, NO. It’s NOT what’s wrong with you. It’s what is wrong with the way our process has evolved.
Over years, the traditions have evolved subtly,
to becoming more consumerist and it
produces an “empty” feeling, when that is ALL there is to it. That feeling should challenge us to see out what really fills that void. As we do, we begin to touch on what has value in the long-term.
This season: Figure out your goal, make a list, and stick to it!, is the mantra!!! Become aware of the “media” pressures to push you in a certain direction.
Try this: sit down with someone this holiday season and ask them about their childhood.
Where they grew up? what they did? who had an impact on them? The doors will open up and you will begin to develop a connection to another human being, in a way that matters. And remember, there is no pressure, there is no one right way… it is simply “being present” that matters.The challenge is to listen and to focus on that person and the world they are from.
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The Ugly American: After looking at the statistics for this blog site I am blown away at the number of different countries it has gone to. There is a certain amount of humility in that awareness because I am acutely aware of how incredibly selfish and self-centered americans are. We have so much. We have so much materially.
It sounds rather tacky to be talking about how many gifts, or how to handle gift giving… when so many in the world will have nothing, or simply having enough food on the table, will be a gift.
In the USA it is a curse for many. The “curse” is that stuff substitutes for connection.
IMO, connection IS what is about. We as children grab for the gaudy wrapped junk, instead of honoring the relationships we develop.
Because I struggle with this dichotomy (Americans have much/many have very, very little) in the past we have chosen a charity to support. In lieu of gifts, we donate to The Heifer Project: Theheiferproject.org. It fits well with our sustainable farming focus.
If you look at their gift catalog, you can choose to help support many different projects (water buffalo, chickens, bees, water, biogas stove, etc). It’s gift that keeps giving, in many cases. With livestock and education gifted, some of the offspring are passed along eventually, to others. It increases awareness, health, nutrition, income, resilience among small communities. I would encourage everyone to find some NGO (non-government operation) to support that fits in with your concerns.
Giving to those you know and care about, is in some senses, not really giving. It’s like giving something to goodwill you no longer want… is that really “giving”? How about I give away something I REALLY want… a whole different matter.
Contributing to the well-being of those you do not know personally, that adds another aspect to sharing. “Go ye into all the world” in a practical sense… giving something meaningful and of value, to those you do not even know. Isn’t that the real meaning of the “season”?
Dmitry said,
February 6, 2013 at 11:10 am
My grown kids gave me their list yesterday….yesterday! And my son in Korea deecdid today he’d like home baked cookies. Today he emails me! Oooops, guess I’m a little behind! Refuse to sweat it, happy holidays and just have fun, Jennifer jennsthreegraces